Gucci sets 68 twins in matching looks

Gucci has taken double vision to the next level.

The fashion house dressed 68 pairs of identical twins in identical outfits during its show on Friday at Milan Fashion Week.

The looks included two lurex dresses with shark cutouts, two tailored silk outfits with cherry blossom embroidery, and two pinstripe suits with handbags placed on each twin’s opposite shoulder for a mirror-like effect.

Each group of models held hands along the runway, which certainly made viewers do a double take throughout the show.

Gucci sent a secret scouting group to Twins Day in Twinsburg, Ohio, where thousands of multiples of all ages gather at the annual convention to find the models, according to the Guardian.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23 in Milan, Italy.
see double?
Getty Images for Gucci

During Friday’s show, the audience was split into two rooms, unaware that each twin was walking alone across a large screen. Towards the end of the show, the screen rose and each pair of twins joined hands and walked the runway again – this time together.

Alessandro Michele, the label’s creative director, said after the show that twinning was “so familiar – but so powerful,” the Guardian reported. He added that twins remind us of “the connective tissue” in families and in society.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Gucci’s show in Twinsburg.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.


Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.


“I use the catwalk as a stage for theatre, and fashion speaks strongly to ideas of being different. I know there’s another side to me — I meet him when I go to my therapist,” Michele said. “We all have a different side of ourselves, and sometimes we meet that person and hold hands.

“Before the show, guests were sent a Rorschach test to fill out rather than invitations,” because “this show is about what you find when you dig inside yourself, so I wanted to prepare you all for that,” he added added.

Models walk the runway at the Gucci Twinsburg show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy.
The show’s creative director, Alessandro Michele, told the Guardian that twinning is “so familiar – but so powerful”.
Getty Images for Gucci

The designer dedicated the show to his “twin mothers”: his birth mother, Eralda, and her twin sister, his aunt Giuliana.

Michele said the two were so close they seemed “magically multiplied.”

Gucci designer Alessandro Michele acknowledges audience applause during the Gucci Twinsburg show.
Gucci designer Alessandro Michele acknowledges audience applause during the Gucci Twinsburg show.
Getty Images for Gucci

Gucci may have hinted at this collection months ago as well. For the 2022 Met Gala in May, Michele and Jared Leto dressed in matching looks, complete with identical hairstyles, for the red carpet extravagance.

It could also be part of a larger trend. Twinning is all the rage in the fashion world right now, according to Elle magazine, which noted that in the midst of an era that will be unlike any other, there’s still joy in coordinating with others.

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