My body has been “punished”, “distorted” by the purification culture.

Goop’s former deputy throws mud at Clean Queen Gwyneth Paltrow’s allegedly ‘toxic’ workplace.

Fans know Elise Loehnen as the co-host of the Goop podcast and as someone who has also appeared regularly on her Netflix series The Goop Lab. But in 2020, Loehnen — then the brand’s chief content officer — stepped down after working closely with Paltrow for seven years.

At the time, Loehnen cited an upcoming book for Dial Press as the reason for her departure. However, her recent comments on Instagram suggest otherwise.

“When I left my last job at Goop almost two years ago, I decided to give up all cleaning,” she began in a reel Tuesday.

“For me it had become synonymous with dieting and restriction and I felt like I didn’t have a healthy relationship with my body where I was always trying to punish it, to get it under control. And I’ve been eating like a teenager for two years and I’m enjoying it, to be honest,” Loehnen explained in the video, which has more than 9,000 views.

Elise Löhne
Former Goop chief content officer Elise Loehnen opens up about the “distorted” relationship she developed with her body during her time at the clean lifestyle company.
Courtesy of @eliseloehnen

Loehnen also blamed problematic wellness trends for her “distorted” body image.

In the caption, the former ghostwriter of 11 book titles welcomed the “full rebellion” she launched after leaving Goop, calling the split “healthy in terms of letting go of ideas of what my body looks like at 42.” should have two children.” (Paltrow, by comparison, is 49 and has two teenagers.)

“Wellness culture can be toxic,” Loehnen added, before moving into a plug for Kroma Wellness and their liquid “five-day cleanse” of broths, smoothies, and lattes.

Elise Loehnen and Gwyneth Paltrow
Elise Loehnen and Gwyneth Paltrow attend The Goop Lab screening in Hollywood in 2020.
Getty Images
Elise Loehnen and Gwyneth Paltrow
The former Goop podcast cohost worked side-by-side with the famous wellness guru for seven years.
WireImage

But this time it will be different, she emphasized, skipping the weigh-in and giving herself room to expand the parameters of the diet.

“I’m just trying to get to a point where I can start having conversations with my body again,” she continued, hinting that “during her time at Goop, those conversations became distorted.”

“I refuse to punish myself with food or to keep myself under the weight that my body doesn’t seem to want anymore,” she continued in the video caption. “Fortunately, I have neither the energy nor the interest.”

Of course, Goop’s reputation has been questioned over the years by critics who question the legitimacy of their health advice and insiders who slam the dirt on the clean-living company.

Media reports — and plenty of negative employee reviews online — have revealed a mass exodus of employees since September 2019, many reflecting the “toxic” mood in the workplace plagued by low pay, “fear-based management” and a “mean girl’ vibe.” ‘ according to the Daily Mail. The celebrity wellness empire, which began as a newsletter in 2008, reportedly lost around half its workforce — about 140, Business Insider reported — to layoffs and resignations, including those of corner officials.

Elise Loehnen and Gwyneth Paltrow
The former Goop exec previously explained that she left the brand to focus on a new book deal.
Getty Images for Goop

This is the first time Loehnen — who coined one of the biggest catchphrases of the celebrity era, “conscious decoupling” — has opened up about her personal hurdles at Goop. Paltrow had considered her a “counterpart” in business, according to her statement on the COO’s furlough.

“Elise is like a sister to me and I will watch with pride as she embarks on this monumental phase in her professional life,” concluded the Oscar winner.

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